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2 edition of role of after-sale service to consumers as marketing strategy found in the catalog.

role of after-sale service to consumers as marketing strategy

Emmanuel Ejike Young-Ukegbu

role of after-sale service to consumers as marketing strategy

with names companies as case studies.

by Emmanuel Ejike Young-Ukegbu

  • 390 Want to read
  • 10 Currently reading

Published by North East London Polytechnic in London .
Written in English


Edition Notes

Thesis (B.A.Hons., Business Studies) - North East London Polytechnic, 1980.

The Physical Object
Paginationvi, 60 leaves ;
Number of Pages60
ID Numbers
Open LibraryOL13791766M

  Definition: Marketing channel is a system which ensures the distribution of the merchandise from the producer to the consumers by passing it through multiple levels known as . Audi Company is playing its role very well in the marketing promotional activities through the concept of integrated marketing communications. Audi Company is using a multifaceted promotion mix as its .

The key outcomes of this planning process are market segmenAt this level of strategy, the role of marketing istation, market targeting, and positioning in the target threefold: (1) to assess market . Contemporary Issues in Strategic Marketing. Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an .

Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of . One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for .


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Role of after-sale service to consumers as marketing strategy by Emmanuel Ejike Young-Ukegbu Download PDF EPUB FB2

When a product or service is produced, it needs to get to the buyers and/or consumers. This process of procuring, packaging, shipping, and presenting a product to potential buyers is called marketing. After sales service exists to make sure that all the expectations of the customers are being met properly.

Keeping your customers filled with contentment towards your organization proves out to be very helpful during the after sale Author: Maneesh Sharma.

The mobile revolution gave the chance to marketers to be there for consumers at relevant moments with different strategies. But in order to be effective, Mobile Marketing tactics should be built around consumers. The production concept is followed by organizations that are striving for low-production costs, highly efficient processes, and mass distribution (which enables them to deliver low-cost goods at the best.

Many companies have instituted a chief customer officer (CCO) role. But quite often the CCO isn’t able to create the kind of customer-centric organization we’re talking about, because. Marketing strategy planning is about meeting the needs of organizational customers, not final consumers.

True A seller's marketing mix should satisfy BOTH the needs of the customer company. Buyers reactions to a firms marketing strategy has a great impact on the firms success.

The marketing concept stresses that a firm should create a Marketing Mix (MM) that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers.

Asugman G., McCullough J. () Examining the Role of After Sales Service in International Marketing. In: Sirgy M., Bahn K., Erem T. (eds) Proceedings of the World Marketing Congress. Author: Gulden Asugman, Jim McCullough. Effects Of Mobile Marketing On Post-Purchase Stage.

In the post-purchase stage a marketer's job is to provide consumers after sale service as well as providing consumers extra.

The authors, who have studied after-sales service networks for more than 20 years, have developed a six-step approach to help companies improve after-sales service quality levels, reduce.

Customer Service's Role in Marketing Any good organization wants its customers to know that they are there to service their needs long after the sale of the product/service. The Role of After-Sales Service in International Marketing This study develops and tests a conceptual framework relating in ABSTRACT ternationalization and after-sales service (AS) in international mar keting.

Introduction of marketing and services marketing its marketing strategy is called the marketing mix.” total quality, style, brand name, after sale service, warranty, and packaging. The product File Size: 76KB. The purpose of the paper is to investigate the effect of after sale service and service quality on word of mouth as well as testing the mediating role of customer satisfaction.

At this level of strategy, the role of marketing is threefold: (1) to assess market attractiveness by analyzing customer needs and requirements and competitive offerings in the markets potentially. Start studying Chapter 12 (Strategic Management). Learn vocabulary, terms, and more with flashcards, games, and other study tools.

Marketing 5. Support and after-sale service. Primary activities are. The economic well-being of a business firm can often be summarized in terms of its market share.

Market share responds to price, advertising expenditures, retail availability, and product. ADVERTISEMENTS: Everything you need to know about functions of marketing. A marketing function is a specialised activity performed in marketing.

A marketing function is necessary to take goods from. corporate (company) strategy. But in case of consumer marketing, many times the changes in marketing strategy are carried out within the marketing department, through changes in advertising, sales File Size: 1MB.

The service marketing-mix involves analysing the 7 Ps of marketing involving, Product, Price, Place, Promotion, Physical Evidence, Process and People. To certain extent managing services are more. Likewise, mobile technology plays an important role for marketers at post-purchase stage. Mobile services can improve post-purchase customer service experiences.

a marketer’s job is to provide consumers with after sale .Consumers play a vital role in marketing environment. Therefore understanding the behavior of the buyer is a main thing which the marketer should do in order to attain competitive advantage. Various forms of sales promotions play an integral role within Tesco marketing strategy.

The supermarket chain facilitates sales promotions in the following formats: Clubcard. Customers .